English for Sales and Marketing Professionals

In today’s global economy, multi-national companies continue to expand their exposure through complicated and diverse marketing campaigns. To be successful, marketing strategies need to be tailored to a global marketplace as well as having to reflect differences in local markets. As a result, marketing campaigns require a much higher degree of international co-ordination to ensure that corporate, product and brand values are seamlessly aligned. Considering that many campaigns are planned, coordinated and even launched in English, it is becoming imperative for International Marketers to have a strong grasp of Marketing-related English. From planning campaigns to negotiating supplier contracts, excellence in English has become an invaluable skill.

Turning English for Marketing Theory into Practice

Key in our series of Specialist Group Programs, this course encourages participants to share ideas and experiences in order to facilitate the development of communication skills in relevant marketing situations and contexts. The course will be based around the needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development, language analysis, negotiation practice all in the context of the core functions of a Marketing Professional.

Practical language skills will be developed in the following contexts:

Understanding the Language of Marketing

• Discussing the marketing mix;
• Applying a marketing process;
• Designing a marketing plan;
• analyzing strategies and objectives; and
• Conducting market research.

Knowing the Customer

• Examining positioning strategies;
• Evaluating customer research;
• Drafting consumer questionnaires;
• Understanding the consumer; and
• Discussing trends in B2B & B2C

The Use of English in Marketing Communications

• Assessing the use of English in advertising;
• Discussing sales performance;
• Writing promotional copy;
• analyzing the role of direct marketing; and
• The language of e-marketing.

Conducting Effective Marketing Campaigns

• Presenting a marketing campaign to clients and stakeholders;
• The language of persuasion; and
• Evaluating campaign results.

Functional language

• Debating marketing and brand trends;
• Negotiating with clients, suppliers, stakeholders; and
• Facilitating meetings effectively.

Benefits:

• Improving your English language skills in a variety of marketing contexts;
• Developing your ability to communicate technical marketing terminology in English;
• Benchmarking your knowledge with other marketing professionals;
• Improving the skill and speed at which you read marketing documents;
• Discussing marketing case studies;
• Perfecting your skills in presenting marketing campaigns in English to be more persuasive and effective;
• Building on your skills in designing marketing plans and campaign documents in English;
• Increasing your confidence when dealing with clients, suppliers & colleagues in English face-to-face, on the phone or in writing; and
• Fast tracking the development in your overall language ability

Delivered by professionals with many years of experience in international commerce, this specialist English course focuses on developing your skills within a sales and marketing context, using authentic scenarios to ensure effective and tangible results.

Your English for Sales & Marketing Course Trainer

All FR English for Sales & Marketing course trainers are native speakers with at least 3 years’ professional English for Sales & Marketing training experience. In addition to relevant academic and linguistic qualifications and experience, many of our English for Sales & Marketing trainers also possess considerable exposure and expertise in the professional world. Your English for Sales & Marketing course trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives. Detailed below is a sample profile of a member of our specialist business English training team:

MH

MH has extensive experience in people management and training, and working and liaising within the international market place. For the first part of his career he concentrated on his engineering skills before moving into sales and marketing across a range of industries. He has lived in many different countries and has gained an excellent understanding of cross-cultural business needs. He has applied these principles to his English language training and offers a highly structured approach to encourage maximum progress in the business classroom. Recent clients that have benefited from MH’s Sales and Marketing English training include Nomura and Abbey Bank.