Gain the skills, insights and competencies required in all negotiations—in every industry—at every level.

Whether it’s allocating resources for a project, funding a new initiative or establishing a supply chain for a new product or service, negotiation is inevitably at the heart of the process. But few people understand the structure, techniques and approaches available to them as they seek to positively influence an outcome. This FR online course gives you a step-by-step guide to effective negotiation. You must identify the problem, understand it from the other’s perspective, generate alternative solutions and select a solution that benefits both sides. All parties need each other to achieve their goals. Negotiation focuses on solving the problem and closing the gap between what both parties want.


  • Know when—and when not—to negotiate;
  • Develop an effective plan and strategy for any negotiation;
  • Know what behavior to adapt at each stage of the negotiation;
  • Adjust your communication style to achieve desired results;
  • Successfully apply the principles of persuasion to any negotiation situation; and
  • Effective negotiate face-to-face, on the phone or through e-mail and other media.


What is Negotiation?
  • The basic concepts of negotiation; What is negotiable in typical business situations; and
  • Identify approaches to negotiation.
Negotiation Stages
  • Identify the six stages of negotiation;
  • Use appropriate behaviors in each of the stages; and
  • Define the influences on the negotiation process.
Planning Your Negotiation
  • Plan a negotiation;
  • Determine a settlement range; and
  • Apply the planning framework in practice negotiation.
  • Apply the persuasion process;
  • Use the frame/reframe process to understand the other party;
  • Examine possible approaches to use when there is confrontation; and
  • Use listening skills in the negotiation process.
  • Describe the characteristics of dual styles and their impact on negotiations;
  • Describe how to adapt style to maximize the results of negotiations; and
  • Identify why negotiations become derailed and how to avoid negotiation traps.
Crafting a Strategy for Your Negotiation
  • Plan a strategy to apply your negotiations;
  • Describe the process of identifying a problem or issue for negotiation;
  • Identify steps and techniques for choosing appropriate communication methods; and
  • Create and apply a strategy for a business negotiation simulation.
Action Plan
  • Apply what you’ve learned to plan a negotiation for back on the job.


Learning Objectives
  • Identify What Is Negotiable in Typical Business Situations;
  • Apply the Six Stages of Negotiation;
  • Apply the Principles of Persuasion to a Negotiation;
  • Identify Ways to Adjust Communication Styles to Achieve Agreement; and
  • Craft a Negotiation Strategy for a Business Negotiation.
What Is Negotiation?
  • Define the Basic Concepts of Negotiation;
  • Define What Is Negotiable in Typical Business Situations; and
  • Identify Approaches to Negotiation
Negotiation Stages
  • Identify the Six Stages of a Negotiation;
  • Use Appropriate Behaviors in Each of the Stages; and
  • Define the Influences on the Negotiation Process.
Planning Your Negotiation
  • Plan a Negotiation;
  • Determine a Settlement Range; and
  • Apply the Planning Framework in Practice Negotiation.
  • Apply the Persuasion Process;
  • Use the Frame/Reframe Process to Understand the Other Party;
  • Examine Possible Approaches to Use When There Is Confrontation; and
  • Use Listening Skills in the Negotiation Process.
  • Describe the Characteristics of Dual Styles and Their Impact on Negotiations;
  • Describe How to Adapt Style to Maximize the Results of Negotiations; and
  • Identify Why Negotiations Become Derailed and How to Avoid Negotiation Traps.
Crafting a Strategy for Your Negotiation
  • Plan a Strategy to Apply to Your Negotiations;
  • Describe the Process of Identifying a Problem or Issue for Negotiation;
  • Identify Steps and Techniques for Choosing Appropriate Communication Methods; and
  • Craft and Apply a Strategy for a Business Negotiation Simulation.
Action Plan
  • Apply What You Learned at This Seminar to Plan a Negotiation You Will Be Having Back on Your Job.