About this online workshop

What is our calling? What do we want to be known for? And when we know it, how do we get there? The answers to some of these questions are some of the most important in life, and your career. But so few take the time to ask, and answer them. In this workshop, we'll explore these questions with a view to answering how you can build a personal brand that truly represents us.

Personal branding is an opportunity for you to take ownership of how you are perceived in the world and use it for your own benefit. Whether you are looking to change careers, starting out for the first time or simply want to increase your visibility in your industry, developing your personal brand is crucial to standing out and getting what you want. It opens doors to new opportunities and helps you attract people, projects and jobs that are consistent with what you want to be. All you need to do is figure out who you want to be and live it everywhere, everyday.

In this class, we will help you identify your passions, your long term goals and how to build your unique brand, and how to build and promote your brand online.

What is common to a leader, a manager, a graduate recruit and an entrepreneur? Yes, you got it right. The common link is "Personal Branding". Irrespective of the nature and size of your organization and irrespective of your role within that organization, it is absolutely essential to create your own unique Personal Brand. A brand, which will help you stand out from the crowd.

In this class, we will help you identify this unique brand. Through a variety of hands on exercises, you will learn how to build and promote the online and 'offline' elements of your brand. And, you will also learn how to effectively represent both your company and yourself while talking to potential clients, investors or employers.

Takeaways

• Learn the importance of personal branding and long term goals
• Identify and Articulate what differentiates you from the rest;
• Understand the impact personal branding can have on your career trajectory;
• Understand how to identify what you're passionate about and how to build your personal brand around your passions;
• Learn how to make your passion and goals reflect in your personal brand
• Understand how to build a powerful and impressive online presence so opportunities start to find you;

Effective Networking techniques to promote your personal brand.

• Understand your unique strengths and brand key words;
• Build an impactful 'offline' presence & Positive First Impressions;
• Build a Powerful and Impressive Online Presence;
• Strategies of promoting your brand to potential clients, investors and employers;
• Create and Communicate your "brand slogan" - your elevator pitch; and